Architectural Signage, ADA Signage, and Window Graphics – Building Your Company Identity
Enhancing your corporate identity is the most effective way for you to get your customers to associate certain traits with your company, products, and services. When your customers think about those traits, you want them to think of your business instantly. One of the best ways to put your corporate entity at the front of their minds is by incorporating your brand on the outside of your business. Everything from your architectural signage and ADA signage to window graphics can portray the business’ image to those passing by and greet customers before they ever open the door.
These don’t have to be plain neon signs on a stick or an acrylic square on the wall. Consider the style and ideas you would like to portray to your customers. Once you have a design idea, carry the same thought throughout your signs and architecture to give the entire building a seamless feeling.
For a spa and resort, look for muted colors with natural inspired details to give the signs a feeling of “‘pure’, ‘natural’, and ‘relaxing.'” They could be made from glass and be suspended between log posts, or it could be metal or brass letters mounted on a large slab of rough lumber. Signage and branding services in Lahore For an IT professional, architectural signage could be made from encasing modern, sharp-lined logo and lettering with a metal frame keeping the entire thing looking ultra high-tech and sharp.
All of these signs have to comply with the federal guidelines, but that doesn’t mean you can’t add the company’s brand to them. You can change the colors, the way they are mounted, and even add framing and your logo to the design. For a law firm or business that wants to portray a professional and a formal message, ADA signage made of dark acrylic with formal gold lettering is ideal. Frosted glass or plexi with colored, etched lettering would work well in this instance as well.
Fast food chains are a great example of the power and success of this type of image. Specials are constantly advertised in their windows with large printed paper advertisements. Why not harness this power in your business? You can have your logo and company name added through etching or acrylic appliques for an effective and elegant touch.
A graphic design company for example, may like full window graphics printed with bright geometrical shapes and patterns to bring attention to the company brand. You can choose to have them in all the windows or just on the door. You can also have a series of individual graphics, or have a series of full sized images that carry from one window to the next.